Beauty · Skin
Pai Skincare · $54
Rosehip BioRegenerate Oil
The one face oil we hand to people with reactive skin. Five ingredients, and not one of them is a fragrance.
Read the check →
First Monday of the month · 20:30 CET · Free
Come home
Come home
to yourself
An hour of self love, and of the things worth saying out loud more often. You leave with one thing to carry into the month. Come in when you can, and leave when you need to.
We are live now. Come in.
Starting within the hour
Next Monday Service
Monday 5 October 2026
20:30 CET · Free for everyone
First service Monday 5 October 2026. The first Monday of every month after that, permanently.
Monday Service
A free monthly space to pause,
A free monthly space to pause,
breathe, reconnect and return to yourself
Free for everyone
Enter Monday Service →The first Monday of every month, at 20:30 CET. Come in when you can, and leave when you need to.
Our promise
Three things we will not change
i.
It is free
Not a trial, not a first one free. The Monday session is free every month, permanently.
ii.
Nobody can see you
You sign in first, so I know somebody is really there. Inside the session there is no viewer list, no names on screen, and no camera on you. I never learn who stayed.
iii.
Come and go
Tap in at 20:30 or at 21:10. Leave in the middle. No entrance, no exit, and nothing to explain.
Arrive
What do you need today?
You do not have to figure everything out right now. Pick the one that is nearest to true, and we will take you there.
I need to slow down
Monday Service →
I want to feel grounded
Light, early →
I want to nourish my body
The Kitchen →
I want to sleep better
The evening bath →
I want to understand something
The Journal →
I feel disconnected
Why the hour exists →
I want to find my direction
The manifesto →
I simply want to explore
The whole world →
Ethos · World
There is more here
There is more here
than the hour
Most of it is still being built. We would rather show you the shape of it now than pretend it arrived finished.
Go Deeper
Self love, learning videos and courses, for people who want more than an hour a month.
Community
Events, the people we recommend, and the part where you help someone else.
Shop
Real products from real makers. Every price sourced and dated, with a plain note on each about what we cannot claim.
The Detox
Not a product and not a cleanse. The slower work of taking away what is quietly costing you something.
Kitchen
Recipes, and the slower work of understanding what food actually does.
The Alchemist
Learning what plants can do, what they cannot, and how to tell the difference.
Why Ethos exists
We believe what you put on your skin and into your mind should carry the same intention: warmth, love, and stability. Every product here has been checked for what it holds, and for what it does not.
Ethos curated
Fewer things,
Fewer things,
checked properly
Real products from real makers, added one at a time as each one passes the check. Every price is sourced and dated, and every page says plainly what we cannot claim. Ethos-made products are in production. Until they exist, the shop points at other people’s work and says so.
Beauty · Skin
Mind · Sound
Meinl Sonic Energy · $699
Crystal Singing Bowl Set
One long tone is enough to change the temperature of a room. Three frosted quartz bowls, tuned to G4, E4 and C4.
Read the check →
Home · Textile
Cultiver · $325–$420
Linen Sheet Set
You touch this for eight hours a night, which is why it is the first thing we would change. European flax, OEKO-TEX certified, softer every wash.
Read the check →
A quiet promise
Every price sourced. Every claim checked.
Nothing reaches the shop until we have read the research behind it. Where the evidence is thin, the page says so.
The Journal
The checks, written out
We publish the research behind every choice, including the parts where the evidence is thin and we say so. Free, always, and never sponsored.
The thing that works as well as quitting smoking
Three and a half million people, and a finding almost nobody in wellness repeats: being alone is a mortality risk on the same scale as the ones we take seriously.
What the sauna actually did in Finland
Two thousand men, twenty years, and the largest effect on the site. Also the study most likely to be quoted at you without its caveats, so here they are.
Five hundred calories nobody chose
Twenty people, locked in a research ward, fed two diets matched down to the fibre. On one of them they ate 500 calories a day more without deciding to.
Go Deeper · 88 DKK / month
You were never meant
You were never meant
to carry it alone
The Monday session is the hour, and it is free. Go Deeper is the rest of the month, and it is what pays for the hour.
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✦
Courses
The full library of learning videos and courses, including Self Love, as it is built.
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✦
Community
The members’ side of the community: the rooms, the recommendations, and the people in them.
-
✦
News
What is coming, what changed, and what we got wrong, written for members first.
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✦
The archive
Every past Monday session, kept and searchable. The live hour stays free for everyone.
Go Deeper pays for the Monday session. That is how it works, said plainly: the people who can pay keep the hour free for the people who cannot.
Our compass
“For the higher good.
For humanity.”
Founder and host of Ethos
Hello, I am Medina.
I built Ethos because I got tired of reading ingredient lists like threat assessments, and because I kept meeting people who were quietly certain they were not worth looking after.
The Monday hour is my answer to the second one. I talk about self love, which is a phrase that has been worn thin by people selling things, and I try to give it back its weight. Then we practise together for a while, and I let you go.
It is free and it will stay free. Not free for the first month. Free. If it helps you and you can spare something, you can leave a donation afterwards. If you cannot, come anyway. That is not generosity, it is the point.
You sign in first, so I know somebody is really there. Once you are inside, I do not see who is watching: no list, no names, no camera on you.
Medina
First Monday of the month · 20:30 CET
The first one is
The first one is
Monday 5 October 2026
Leave your email and we will send you the link on the morning of. Nothing else, ever.
We send one email a month and nothing else. No password to make. We send you a link.