Beauty · Skin
Pai Skincare · $54
Rosehip BioRegenerate Oil
The one face oil we hand to people with reactive skin. Five ingredients, and not one of them is a fragrance.
Read the check →
Ethos World
Come home
Come home
to yourself
A calm place online. Join a free hour with Medina on the first Monday of every month, read honest articles, and find products we trust.
Monday Service · with Medina
One free hour a month,
One free hour a month,
just for you
Monday 5 October 2026 · 20:30 CET · Free for everyone
Enter Monday Service →Online, from your own home. You only need a free account to join.
Our promise
Three things you can count on
It is free
Every month. You only need a free account to join.
Nobody can see you
Your camera is never on. Other people cannot see your name, and you cannot see theirs.
Come and go
Join late or leave early. That is completely fine.
Arrive
What do you need today?
Pick the one that fits you best. We will show you where to go.
I need to slow down
Monday Service →
I want to feel grounded
Light, early →
I want to nourish my body
The Kitchen →
I want to sleep better
The evening bath →
I want to understand something
The Journal →
I feel disconnected
Why the hour exists →
I want to find my direction
The manifesto →
I simply want to explore
The whole world →
Ethos · World
There is more
There is more
to explore
Some of it is still being built. Here is what you can find.
Go Deeper
Courses and meditations for members. Opening soon.
Community
Events, people we recommend, and ways to help each other.
Shop
A small shop of products we have checked and trust.
The Detox
Small steps to remove what is not good for you, at home and in your body.
Kitchen
Simple recipes, and what food does for your body.
The Alchemist
What plants and herbs can do for you, and what they cannot.
Why Ethos exists
We believe you should care for your mind and your body in the same way: with warmth, love and calm. That is why we check everything before we show it to you.
Ethos curated
Few products,
Few products,
all checked
A small shop with products we trust. We read the research first, and we tell you honestly what each product can and cannot do.
Beauty · Skin
Mind · Sound
Meinl Sonic Energy · $699
Crystal Singing Bowl Set
One long tone is enough to change the temperature of a room. Three frosted quartz bowls, tuned to G4, E4 and C4.
Read the check →
Home · Textile
Cultiver · $325–$420
Linen Sheet Set
You touch this for eight hours a night, which is why it is the first thing we would change. European flax, OEKO-TEX certified, softer every wash.
Read the check →
Our promise
We check it first.
We only add a product when we have read the research. If we are not sure, we say so.
The Journal
Honest articles
Short articles about health and everyday life. We show where the facts come from. Free to read, and nobody pays us to write them.
The thing that works as well as quitting smoking
A large study of 3.4 million people found that being alone is hard on our health. Being together with others helps.
What the sauna actually did in Finland
Two thousand men, twenty years, and the largest effect on the site. Also the study most likely to be quoted at you without its caveats, so here they are.
Five hundred calories nobody chose
Twenty people, locked in a research ward, fed two diets matched down to the fibre. On one of them they ate 500 calories a day more without deciding to.
Go Deeper · membership · opening soon
You were never meant
You were never meant
to carry it alone
Go Deeper is a membership for the rest of the month: courses, meditations and every past Monday Service. It opens soon.
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✦
The Open 0 DKK
Free for everyone. Always.
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✦
The Path 88 DKK / month
More help between the Mondays.
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✦
The Inner Circle 288 DKK / month
Small groups and more time with Medina.
The members help keep the Monday Service free for everyone.
Our compass
“For the higher good.
For humanity.”
Founder and host of Ethos
Hello, I am Medina.
I built Ethos because I got tired of reading ingredient lists like threat assessments, and because I kept meeting people who were quietly certain they were not worth looking after.
The Monday hour is my answer to the second one. I talk about self love, which is a phrase that has been worn thin by people selling things, and I try to give it back its weight. Then we practise together for a while, and I let you go.
It is free and it will stay free. Not free for the first month. Free. If it helps you and you can spare something, you can leave a donation afterwards. If you cannot, come anyway. That is not generosity, it is the point.
You sign in first, so I know somebody is really there. Once you are inside, I do not see who is watching: no list, no names, no camera on you.
Medina
First Monday of the month · 20:30 CET
The next one is
The next one is
Monday 5 October 2026
Make a free account with your email. Then log in on the day and join.
We only send you an email about the Monday Service. You do not need a password.
